About Wayne

Wayne Donnelly has been working in the area of behavioral change since 2009. Prior to this Wayne spent 27 years in financial services as an accountant and financial planner.

The change of career direction for Wayne was precipitated by critical adverse events in 2005 – major back surgery, the threat of paraplegia and the subsequent post-operative depression. Overcoming these challenges was via a skilled counsellor and practitioner of behavioural change. Wayne was so impressed by these modalities that he chose to pursue and gain the skills himself.

After completing his NLP and Hypnosis studies in 2009 Wayne entered into business coaching to apply the skills of change. He also conducts personal change sessions for clients to enjoy a more powerful and rewarding life.

Wayne is sought after to speak at conferences on the power of the unconscious mind and how it can be utilised in our business and personal lives.

Wayne is a resident of the NSW Central Coast where he enjoys the beach lifestyle, has 3 children and 2 grandchildren.



  • Associate Diploma of Business (Accounting)
  • Advanced Diploma Financial Planning
  • Cert IV in Small Business Management
  • Cert IV in Training and Assessment
  • NLP Practitioner
  • NLP Master Practitioner
  • Diploma of Clinical Hypnotherapy
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